Robert Kramer – Tech and Retail Giants’ Senior Care | Proposed Solutions to Nursing Homes | Senior Living Market Segmentation
We’re problem-solving futurists and innovators in the aging sector. The Baby Boomer cohort is aging, and the number of seniors is growing rapidly. Aging in place is an essential concept for older adults to age at home longer and healthier. Technology/ Smart hubs have made it easier for people of all ages to live independently at home, so they delay going into long-term care. Nursing homes are dealing with a lot of problems and challenges. These issues have resulted in lower-quality care, higher staff turnover rates, and declining occupancy rates that translate into financial pressure for nursing home operators. There is no one-size-fits-all solution for seniors. Seniors are not a homogenous group; they have different needs and preferences, which means that the housing products should reflect this diversity. Senior living market segmentation allows marketers to develop housing that better serves the unique needs of each senior demographic. This approach makes it possible to create personalized care plans based on the individual’s age, health conditions, financial situation, and lifestyle choices. Timestamps: [04:34]I’m eager to talk to him about three topics. The first one is tech and retail giant senior care products impact on senior living. And the second is Bob’s proposed solutions for the problems facing long-term in today’s nursing homes. And the third topic is the segmentation he believes will arise in the senior living industry. [05:03]The rise of the aging population is leading to a need for more senior care in corporate giants. Like Amazon, Best Buy, Walmart is disrupting this with their products. So, technology is changing the way people live and age in America, older adults are now able to maintain their independence with convenient products from, Amazon, Best Buy, and Walmart, which makes it easier for them to take care of themselves at home. So, do you see smart hubs as a future of elder care? [32:35]So, this brings us to the next topic, which, your thoughts on the problems with nursing homes and some possible solutions. So, you recently wrote an article in health affairs regarding this, problems with nursing homes, and some solutions. So, can you get us up to speed on some of the most vital issues in the skilled nursing setting today? [43:30]You’ve talked about how product segmentation into new living space is in its infancy, in what you call Boomerville segments will emerge. So, can you explain why you believe this?—————————— Bio:Bob Kramer Founder and Fellow of Nexus Insights, a thought leadership platform dedicated to the dissemination of ideas and models that challenge the status quo and contribute to the transformation of housing and aging services for older adults. Mr. Kramer is also Co-founder, former CEO, and now Strategic Advisor at the National Investment Center for Seniors Housing & Care (NIC). He is broadly recognized as one of senior living’s most influential and high-profile thought leaders and connectors. With over 35 years of industry leadership, he has earned the reputation of “agent provocateur” in the seniors housing and care industry. He has been described as an “ice-cutter” and scout in identifying industries and trends that will disrupt the future of seniors housing, aging services, and aging more broadly. In April 2020, Mr. Kramer launched Nexus Insights to “rethink aging from every angle.” The organization engages a network of leading thinkers and thought leaders to provide provocative insights and actionable models to catalyze the next generation of housing and aging services. You can find Mr. Kramer at: https://www.linkedin.com/in/robert-kramer-15238b15/
Jasmine Travers – Healthcare Is a Right for the Whole Human Race, and That Should Be Upheld for Every Single Older Adult
Older adults are at increased risk for poor health outcomes and have higher rates of mortality than other groups. Research shows that older adults face disparities in access to care due to factors like socioeconomic status, race/ethnicity, gender, and disability. Caregivers and nurses play a critical role in the provision of high-quality healthcare services to this population. To improve higher quality of care, we need to increase awareness through policy change so that our nation’s aging population can be provided with equal access to quality healthcare regardless of race or socioeconomic status. In addition, we must increase funding for research grants which will allow us better understand how best to treat diseases prevalent among older adults such as Alzheimer’s disease and dementia. Finally, we must continue efforts aimed at improving vaccination coverage among vulnerable populations including older adults who may be less likely to receive recommended vaccinations because they are frail or live alone. Timestamps:[02:05]What are some of the biggest disparities that we see in the senior living space today? [04:17]Do most of these disparities come from a lack of access to quality health care? Or is it that once people have access to healthcare they’re not treated or they’re treated differently by the staff or is it both? [06:05]Have we been able to see the impact of healthcare disparities in situations like how COVID vaccine was disputed was dispute was distributed? [07:19]Can you talk a bit about your research and what you’ve discovered about improving health outcomes in the vulnerable older, older adult groups? [12:44]What is the importance of training the healthcare workforce to recognize and combat these issues? [19:23]What is the role of long-term care policy in resolving these issues? [22:50]How can older adults set goals and expectations around aging?——————— Bio: Dr. Jasmine Travers is an Assistant Professor at New York University Rory Meyers College of Nursing. Her career is dedicated to designing and conducting research to improve health outcomes and reduce health disparities in vulnerable older adult groups using both quantitative and qualitative approaches. Over the years, Dr. Travers has built a strong foundation to address the health and well-being of a rapidly growing, diverse older adult population requiring long-term care. As a health services researcher, she has leveraged many datasets to investigate these issues and has published widely on the topics of aging, long-term care, health disparities, workforce issues, and infections. Prior to joining the faculty at NYU, Dr. Travers completed a postdoctoral fellowship with the National Clinician Scholars Program at Yale University and a T32 funded postdoctoral fellowship at the New Courtland Center for Transitions and Health at the University of Pennsylvania School of Nursing. She completed her doctoral training in health services research with a specialization in gerontology at Columbia University School of Nursing. You can learn more about Jasmine on LinkedIn: https://www.linkedin.com/in/jasmine-travers-phd-agpcnp-bc-rn-aa2032a1/
Judy Thomas – Making a Difference – Evidence-based Practices Can Improve the Lives of Older Californians
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Older adults are at risk for poor health and functional outcomes because of the challenges they face. They often have multiple chronic conditions, such as heart disease, diabetes, and arthritis that require complex care coordination to manage their symptoms and prevent complications. The Coalition seeks to improve the quality of life for older Californians by promoting evidence-based practices in medical homes (including palliative care) through education, training, technical assistance (TA), advocacy, research, and evaluation activities. The Coalition works with its members to develop innovative solutions that meet the needs of an aging population including improving patient safety; reducing hospital readmissions; decreasing emergency department use; increasing access to primary care services; improving medication management; implementing a program that helps providers deliver high-quality end-of-life care while saving money on unnecessary tests or procedures called Choosing Wisely®; and addressing disparities in healthcare delivery for low-income seniors who do not qualify for Medi-Cal but cannot afford insurance.—————————— Timestamps: [00:00]Pre-Intro remarks from Judy Thomas [01:37]Introduction to Judy Thomas [02:15]What are some things an average person can do to stay in control of their healthcare during the pandemic? [03:03]Who could consider completing an advanced directive? [03:37]In your state, it’s called an advanced directive. What state is that? [03:55]What are the benefits of completing an advanced directive? [04:27]What things should one keep in mind when filling out an advanced directive? [05:22]Walk us through POLST, P O L S T what does it stand for? What does it mean? And the importance of it? [07:08]For those of us that are not familiar with it, would you give a quick overview what palliative care and preparation, what we need to do for that? [10:39]What is so important about looking at patients holistically? [11:51]How does palliative care also involve the patient’s caregiver? [13:05]Where is palliative care provided? And is it usually in a hospital setting? [14:35]Can you just give a distinction between palliative care and hospice? [15:52]How far in advance should people begin planning and thinking through their care options? [21:24]What made you make the shift from law to focusing on the Coalition’s collaborative work? [22:42]How did your career in law prepare you? Not only the education or the degree but also your passion and your drive, for this current role? [23:59]What do you think is your biggest strength that enables you to have a unique, impactful effect on your clients? [24:42]Where can people go to get more information on compassionate care and palliative care? [25:10]Do you have anything else that you would like to share?—————————— Bio:Judy Thomas CEO of the Coalition for Compassionate Care of California, a statewide partnership of healthcare providers, non-profit organizations and associations, state agencies, and individuals working to ensure all seriously ill Californians receive quality, compassionate care. The Coalition for Compassionate Care of California brings together multiple organizations, often with divergent interests, to develop, implement, and promote improved health care practices and standards across the continuum of care. The California coalition also has a national impact on transforming the culture of care for people who are seriously ill through advancing the cause of palliative care in America. Learn about Judy on LinkedIn.
Leith States – The US Department of Health, Age in America and Social Determinants of Health
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As a society, we are living longer due to better living and health care. While reaching old age is something to be thankful for, there are several challenges facing the seniors that we should all be aware of. We don’t realize how much we can help our aging population until we start to age or see a loved one struggle. Here are a few of the concerns that seniors face as we live longer: Memory loss, Dementia or Alzheimer’s disease, Parkinson’s disease; Inability to drive or travel independently; Hearing loss, Vision problems, including blindness; Falls resulting to injuries; Chronic pain, arthritis; Depression and loneliness; Social isolation; Financial insecurity; Scams and abuse. Many are the social determinants of health. It is common for seniors to develop chronic disease as they age. But not all seniors have equal access to care. During the pandemic, there is a growing gap and disparity in care, which has exacerbated under stress. And it’s more common in medically underserved seniors than in the general population.——————– Bio: Dr. Leith States, the Chief Medical Officer in the Health and Human Services, Office of the Assistant Secretary for Health. He has spent his career advocating for vulnerable populations and advancing social justice. Dr. States believes that everyone deserves grace, everyone deserves a second chance, and everyone is worthy of love no matter what they’ve done or had done to them. We all need truths to hold onto – as we make sense of our life experiences. Visit Leith States on LinkedIn: https://www.linkedin.com/in/leith-states/
Tazeen H. Rizvi – How Health Technology Is Helping Older Adults Face Aging, and Disease
Join me in conversation with Dr. Tazeen H. Rizvi, Digital Health Transformation, HealthTech Advisor & Disruptor, to discuss “How Health Technology Is Helping Older Adults Face Aging, Disease, and Disability.” As we age, it becomes increasingly important to take steps to maintain our independence and live healthy lives. However, many older adults find this difficult due to the challenges of aging. These include health problems, social isolation, and a lack of access to necessary services. Age tech has emerged as a solution to these challenges. By providing older adults with access to technology-enabled services and devices, we can help them stay healthy and connected. This allows them to live fuller, more independent lives. This is going to be a great conversation. Here are the topics we’ll cover: Tech-enabled services like remote patient monitoring, on-demand home care, assisted technologies, and social networks support healthy, independent aging. Technology-enabled multidisciplinary techniques and interventions combine mental exercises, nutrition, physical exercise, & social interaction to promote healthy aging. Devices using VR, robotics, cloud-enabled fall detection watches, and other health technologies. Age tech is creating a safer, connected, and more prepared environment for older patients. Bio: Dr. Tazeen Rizvi is a healthcare technology leader, clinician, and digitization expert with over 15 years of experience designing and developing data-driven systems. She holds an MSc in Healthcare Management from the Royal College of Surgeons. Recently, she ventured into emerging technologies after completing a degree at the University of Oxford in Blockchain strategy, cryptocurrency, and NFT. Dr. Tazeen is passionate about using technology to improve patient care and expand market growth. Find Dr. Tazeen Rizvi on:LinkedIn: https://www.linkedin.com/in/drtazeenrizvi/