Hanh Brown – How Baby Boomer Entrepreneurs Can Create a Digital Brand to Attract Their Ideal Customer
Baby Boomers have always been a generation of innovators and entrepreneurs. In fact, according to the Small Business Association, there are over 33.2 million small businesses in the United States. And if you’re a Baby Boomer, there’s a good chance you’re the owner of one of them. But as anyone who has ever run a small business knows, it’s not always easy to find and keep customers. In fact, according to a recent study, 71% of small businesses say that generating new leads is their top challenge. So how can you make sure your business is able to find and keep its ideal customers? The answer may lie in understanding how the world has changed since you started your business. After all, the way people research and buy products and services has changed dramatically in recent years, thanks to the internet and social media. And while this can be a challenge for small businesses, it’s also an opportunity. Today’s consumers are used to being able to find information about pretty much anything they want online. They’re also used to connecting with companies and brands on social media. And they’re used to being able to buy things with just a few clicks. If you can tap into these trends, you’ll be better positioned to succeed in the digital age. So how can you ensure your small business can find and keep its ideal customers? One way is by creating a digital brand. It’s how your business presents itself online and interacts with its customers. And in today’s digital world, it’s more important than ever to have a strong digital brand. In this webinar, we’ll cover topics like how to find your ideal customer online, what kind of content to create, and how to use social media to build relationships with your customers. If you can tap into these trends, you’ll be better positioned to succeed in the digital age. In This Value-Packed Exclusive Live Event, I Will Share: ✅ What Is A Digital Brand?✅ What Is An Ideal Customer Profile (ICP), Or Buyers Avatar?✅ Why Prospecting Is The Lifeblood Of Any Business And How To Prospect.✅ What Is Funnel Marketing, And How Does It Work?✅ How To Generate Leads Via Social Media (Inbound & Outbound).✅ How Does Market Segmentation Work, and What Are Its Benefits?✅ What Is SaaS Marketing, And How Does It Work?✅ What Is Marketing Automation, And How Does It Work? Follow Hanh on these platforms:InOneApp – All-in-One Sales & Marketing Platform: https://inoneapp.co/LinkedIn: https://www.linkedin.com/in/hanh-brown-boomerlivingtv/Video Version of this Podcast Episode: https://bl.hanhdbrown.com/replay-hanh-brown-how-baby-boomers-can-create-a-digital-brand-to-capture-their-ideal-customerYoutube Channel – Aging Media Show: https://www.youtube.com/@agingmediashow5456 Podcast Site: https://podcast.boomerliving.tv/
Hanh Brown – 10 Things You Need to Know to Successfully Market to Seniors
As our population ages, it is important to consider the role of technology in the lives of older adults. We’ll explore a variety of topics related to technology and older adults, including how to better understand their needs, what factors influence their decision to adopt new technologies, and what challenges they face when doing so. We will also discuss ways to improve digital literacy among seniors and make technology more accessible and affordable for this population. Finally, we will explore how to ensure that seniors are safe when using technology and what policies can be put in place to encourage the adoption of new technologies by older adults. Here are the 10 topics: 1. How can we better understand the needs of older adults with technology?2. What factors influence older adults’ decision to adopt technology?3. What challenges do older adults face when adapting to new technologies?4. How does literacy impact older adults’ ability to use technology effectively?5. What strategies can be used to improve digital literacy among older adults?6. How can we make technology more accessible for older adults?7. How can we make technology more affordable for older adults?8. How can we ensure that seniors are safe when using technology?9. How can policymakers increase the adoption of technology by older adults?10. How sales & marketing automation can benefit tech companies serving seniors, with affordability, accessibility, and safe for older adults. In these difficult economic times, it is more important than ever to be efficient with fewer resources. Many businesses are trying to improve and streamline their sales and marketing strategies so they can reach more senior consumers and have a bigger impact. They want to know how to automate their processes so they can accomplish more with fewer resources. Please reach out if you are having difficulty with this. I’d be happy to look into how I can help you optimize and streamline your sales and marketing processes. Automation allows you to do more with less time and staff, allowing you to focus on other aspects of your business. Let’s look at how we can help you achieve your sales objectives. Follow Hanh on these platforms:InOneApp – All-in-One Sales & Marketing Platform: https://inoneapp.co/LinkedIn: https://www.linkedin.com/in/hanh-brown-boomerlivingtv/Video Version of this Podcast Episode: https://bl.hanhdbrown.com/replay-hanh-brown-10-things-you-need-to-know-to-successfully-market-to-seniors-1588Youtube Channel – Aging Media Show: https://www.youtube.com/@agingmediashow5456Podcast Site: https://podcast.boomerliving.tv/