Hanh Brown – How Baby Boomer Entrepreneurs Can Create a Digital Brand to Attract Their Ideal Customer
Baby Boomers have always been a generation of innovators and entrepreneurs. In fact, according to the Small Business Association, there are over 33.2 million small businesses in the United States. And if you’re a Baby Boomer, there’s a good chance you’re the owner of one of them. But as anyone who has ever run a small business knows, it’s not always easy to find and keep customers. In fact, according to a recent study, 71% of small businesses say that generating new leads is their top challenge. So how can you make sure your business is able to find and keep its ideal customers? The answer may lie in understanding how the world has changed since you started your business. After all, the way people research and buy products and services has changed dramatically in recent years, thanks to the internet and social media. And while this can be a challenge for small businesses, it’s also an opportunity. Today’s consumers are used to being able to find information about pretty much anything they want online. They’re also used to connecting with companies and brands on social media. And they’re used to being able to buy things with just a few clicks. If you can tap into these trends, you’ll be better positioned to succeed in the digital age. So how can you ensure your small business can find and keep its ideal customers? One way is by creating a digital brand. It’s how your business presents itself online and interacts with its customers. And in today’s digital world, it’s more important than ever to have a strong digital brand. In this webinar, we’ll cover topics like how to find your ideal customer online, what kind of content to create, and how to use social media to build relationships with your customers. If you can tap into these trends, you’ll be better positioned to succeed in the digital age. In This Value-Packed Exclusive Live Event, I Will Share: ✅ What Is A Digital Brand?✅ What Is An Ideal Customer Profile (ICP), Or Buyers Avatar?✅ Why Prospecting Is The Lifeblood Of Any Business And How To Prospect.✅ What Is Funnel Marketing, And How Does It Work?✅ How To Generate Leads Via Social Media (Inbound & Outbound).✅ How Does Market Segmentation Work, and What Are Its Benefits?✅ What Is SaaS Marketing, And How Does It Work?✅ What Is Marketing Automation, And How Does It Work? Follow Hanh on these platforms:InOneApp – All-in-One Sales & Marketing Platform: https://inoneapp.co/LinkedIn: https://www.linkedin.com/in/hanh-brown-boomerlivingtv/Video Version of this Podcast Episode: https://bl.hanhdbrown.com/replay-hanh-brown-how-baby-boomers-can-create-a-digital-brand-to-capture-their-ideal-customerYoutube Channel – Aging Media Show: https://www.youtube.com/@agingmediashow5456 Podcast Site: https://podcast.boomerliving.tv/
Hanh Brown – 10 Things You Need to Know to Successfully Market to Seniors
As our population ages, it is important to consider the role of technology in the lives of older adults. We’ll explore a variety of topics related to technology and older adults, including how to better understand their needs, what factors influence their decision to adopt new technologies, and what challenges they face when doing so. We will also discuss ways to improve digital literacy among seniors and make technology more accessible and affordable for this population. Finally, we will explore how to ensure that seniors are safe when using technology and what policies can be put in place to encourage the adoption of new technologies by older adults. Here are the 10 topics: 1. How can we better understand the needs of older adults with technology?2. What factors influence older adults’ decision to adopt technology?3. What challenges do older adults face when adapting to new technologies?4. How does literacy impact older adults’ ability to use technology effectively?5. What strategies can be used to improve digital literacy among older adults?6. How can we make technology more accessible for older adults?7. How can we make technology more affordable for older adults?8. How can we ensure that seniors are safe when using technology?9. How can policymakers increase the adoption of technology by older adults?10. How sales & marketing automation can benefit tech companies serving seniors, with affordability, accessibility, and safe for older adults. In these difficult economic times, it is more important than ever to be efficient with fewer resources. Many businesses are trying to improve and streamline their sales and marketing strategies so they can reach more senior consumers and have a bigger impact. They want to know how to automate their processes so they can accomplish more with fewer resources. Please reach out if you are having difficulty with this. I’d be happy to look into how I can help you optimize and streamline your sales and marketing processes. Automation allows you to do more with less time and staff, allowing you to focus on other aspects of your business. Let’s look at how we can help you achieve your sales objectives. Follow Hanh on these platforms:InOneApp – All-in-One Sales & Marketing Platform: https://inoneapp.co/LinkedIn: https://www.linkedin.com/in/hanh-brown-boomerlivingtv/Video Version of this Podcast Episode: https://bl.hanhdbrown.com/replay-hanh-brown-10-things-you-need-to-know-to-successfully-market-to-seniors-1588Youtube Channel – Aging Media Show: https://www.youtube.com/@agingmediashow5456Podcast Site: https://podcast.boomerliving.tv/
Baby Boomers in the Digital Age: An In-depth Analysis
The tech world of the baby boomers generation refers to the group of individuals born between 1946 and 1964 during the post-World War II economic boom. This generation currently makes up a significant portion of the population, with distinct cultural, social, and economic characteristics that set them apart from other age groups. As baby boomers enter retirement, understanding their technology use is crucial for several reasons. First, it helps developers and marketers create products and services tailored to their needs. Second, it allows policymakers to better address the challenges an aging population faces. Finally, it fosters intergenerational connections and encourages lifelong learning. This article explores the various facets of technology use among baby boomers. It will cover topics such as early exposure to technology, internet and social media usage, online shopping, entertainment, health and fitness, smart home technology, mobile devices, lifelong learning, travel planning, financial technology, job market and remote work, accessibility, technology creation, privacy, security, and environmental impact. Additionally, the article will address frequently asked questions about baby boomers and technology. Baby Boomers’ Early Exposure To Technology Baby boomers grew up during a time of rapid technological innovation. Some notable advancements during their formative years include the introduction of color television, transistor radios, and mainframe computers. These early innovations shaped baby boomers’ technology use and paved the way for adopting modern devices and platforms. Influence of Early Adoption on Tech Usage Patterns Early exposure to technology influenced baby boomers’ tech usage patterns by familiarizing them with electronic devices and fostering an appreciation for innovation. As a result, many baby boomers are comfortable with technology and are more likely to adopt new devices and platforms than older generations. The Transition From Analog to Digital Technology The transition from analog to digital technology has been a defining feature of baby boomers’ tech experience. Many boomers have successfully adapted to the digital age by learning to use computers, smartphones, and the internet, even though they grew up in an era dominated by analog devices such as typewriters and rotary phones. Internet And Social Media Usage Baby boomers are active users of social media platforms such as Facebook, LinkedIn, and Pinterest. These platforms allow them to stay connected with family and friends, share experiences, and discover new interests. As digital natives, they have adapted to the evolving technological landscape, embracing the convenience and social connectedness offered by these platforms. Connecting With Family and Friends One of the primary reasons baby boomers use social media is to maintain connections with family and friends. They often use platforms such as Facebook and Instagram to share updates, photos, and life events, allowing them to stay in touch with loved ones despite geographical distance. Exploring Online Communities and Interest Groups Baby boomers also use social media to explore online communities and interest groups that align with their hobbies and passions. These communities offer a space for boomers to engage with like-minded individuals, exchange ideas, and gain new knowledge. By participating in these groups, baby boomers can expand their social networks, learn from others, and stay mentally stimulated. Online Shopping And E-Commerce Baby boomers have embraced online shopping as a convenient way to purchase goods and services. They prioritize websites with easy navigation, clear product descriptions, and a secure checkout process. Customer reviews and recommendations also play an essential role in their decision-making process. Popular Products and Services Some popular products and services among baby boomers include clothing, electronics, travel, and home goods. They are also increasingly interested in digital products like ebooks, streaming services, and online courses. Health and wellness products and items tailored to their specific age group are also popular among this demographic. Trust and Security Concerns in Online Transactions Baby boomers are cautious about online transactions and prioritize the security of their personal and financial information. They are likelier to trust well-established e-commerce websites and may be hesitant to shop on unfamiliar platforms. Educating baby boomers about safe online shopping practices and the importance of strong passwords can help alleviate their security concerns. Entertainment And Streaming Platforms Baby boomers have adopted music and video streaming services like Spotify, Netflix, and YouTube, allowing them to access a wide range of content on demand. These services cater to their preferences, offering nostalgic content alongside contemporary media and providing a personalized experience based on individual tastes. Baby Boomers and the Rise of Podcasts Podcasts have become increasingly popular among baby boomers, who appreciate the convenience of on-demand audio content. They listen to podcasts on various topics, including news, storytelling, history, and self-improvement, offering entertainment and lifelong learning. Online Gaming and Virtual Reality Experiences While not as prevalent as younger generations, some baby boomers have embraced online gaming and virtual reality experiences. These platforms provide an opportunity for social interaction, cognitive stimulation, and entertainment. Through multiplayer games, boomers can connect with friends and family, challenging their cognitive abilities and promoting mental agility. Health And Fitness Technology Baby boomers are adopting wearable health and fitness devices such as smartwatches and fitness trackers to monitor their physical activity, heart rate, and sleep patterns. These devices help them stay motivated, set personal goals, and maintain a healthy lifestyle. This adoption of wearable technology promotes a proactive approach to health and wellness, empowering baby boomers to take charge of their well-being. Telemedicine and Remote Healthcare Services Telemedicine and remote healthcare services have gained popularity among the tech world of baby boomers, providing convenient access to medical professionals and reducing the need for in-person appointments. These services are particularly valuable for those with mobility issues or living in rural areas with limited access to healthcare facilities. Health and Wellness Apps Health and wellness apps cater to baby boomers’ desire to maintain their well-being as they age. These apps offer features such as medication reminders, nutrition tracking, and guided meditation to support a healthy lifestyle. By incorporating these tools into their daily routines, baby boomers can more easily manage their health, reduce stress, and maintain a balanced lifestyle. Smart Home Technology Baby boomers