Hanh Brown – How Baby Boomer Entrepreneurs Can Create a Digital Brand to Attract Their Ideal Customer
Baby Boomers have always been a generation of innovators and entrepreneurs. In fact, according to the Small Business Association, there are over 33.2 million small businesses in the United States. And if you’re a Baby Boomer, there’s a good chance you’re the owner of one of them. But as anyone who has ever run a […]
Hanh Brown – 10 Things You Need to Know to Successfully Market to Seniors
As our population ages, it is important to consider the role of technology in the lives of older adults. We’ll explore a variety of topics related to technology and older adults, including how to better understand their needs, what factors influence their decision to adopt new technologies, and what challenges they face when doing so. […]
Baby Boomers in the Digital Age: An In-depth Analysis
The tech world of the baby boomers generation refers to the group of individuals born between 1946 and 1964 during the post-World War II economic boom. This generation currently makes up a significant portion of the population, with distinct cultural, social, and economic characteristics that set them apart from other age groups. As baby boomers […]