Future Banking for Seniors: Digital Wallets & Mobile Payments
In an age where technology increasingly permeates every facet of our lives, the financial sector is no exception. Digital wallets, mobile payment solutions, and other cutting-edge innovations have revolutionized the way we conduct transactions and manage our money. This wave of digital transformation, often hailed as the “financial frontier,” is undeniably reshaping banking norms, and older adults are being swept up in this sea change too. Historically, financial institutions focused on traditional banking methods, but the rise of fintech (financial technology) has disrupted this status quo. The fusion of finance and technology has ushered in a new era characterized by convenience, efficiency, and unprecedented access to financial services. From the comfort of their homes, individuals can now perform transactions that were previously only possible in physical bank branches. The influence of this transformation is all-encompassing, touching all demographics, including older adults. Despite common assumptions that seniors may be technophobic or resistant to change, data suggests that many are embracing these digital platforms with surprising eagerness. The introduction of digital wallets and mobile payment solutions have proven to be a boon for this demographic, redefining their financial independence and enabling them to stay connected to the ever-evolving digital economy. However, the path to this brave new financial world is not without its challenges for older adults. This group, more accustomed to conventional banking, faces a steep learning curve in mastering the use of digital tools. Concerns over privacy, security, and a lack of digital literacy remain significant barriers to their full adoption of these technologies. As we stand on the cusp of this financial frontier, it’s crucial to understand how these digital innovations are being tailored to suit the unique needs of older adults. It’s a fascinating blend of novelty and necessity, where the future of banking for seniors hinges on the successful inclusion of all age groups. Let’s dive deeper into this intriguing journey. Digital Wallets for Older Adults The advent of digital wallets has revolutionized personal finance, particularly for older adults. This innovation represents a leap from conventional cash and card transactions, paving the way for an efficient, seamless, and inclusive financial ecosystem. Despite the initial hesitations, many older adults are now embracing these platforms due to their convenience, security, and ease of use. The Role of Digital Wallets in Modern Finance In the contemporary financial landscape, digital wallets have carved out an indispensable role. As the moniker suggests, these virtual wallets offer the convenience of storing multiple financial instruments in a secure digital format. From paying bills and shopping online to transferring money, these applications provide a host of financial services, redefining the way older adults engage with their finances. 1. Convenience and Ease of Use One of the most salient features of digital wallets is their convenience and ease of use. These applications, built with user-friendly interfaces, transform smartphones into financial hubs, allowing older adults to manage their money with a few taps. Digital wallets eliminate the need for physical visits to banks or ATMs. This ‘anytime, anywhere’ banking, especially advantageous for those with mobility issues, has been instrumental in encouraging older adults to join the digital finance bandwagon. Also, functionalities like automatic bill payment and reminders ensure that seniors never miss a payment deadline, thereby streamlining their financial management. 2. Enhanced Security Features While the digital world presents its risks, digital wallets are equipped with robust security features designed to protect users from fraud and data breaches. Techniques like encryption, two-factor authentication, and biometric security safeguards the user’s sensitive information. These features can offer peace of mind to older adults concerned about the safety of their financial data online. Furthermore, most digital wallets allow immediate deactivation in case of lost or stolen devices, adding an additional layer of security. The fact that these wallets do not display the full card numbers during transactions further minimizes the risk of data theft, bolstering confidence in their use among seniors. Popular Digital Wallet Platforms for Seniors The digital wallet industry is brimming with diverse platforms tailored to a variety of needs. Older adults have a spectrum of choices when it comes to choosing the platform that best suits their needs. Among the host of available options, some have gained notable popularity among seniors due to their simplicity, security, and widespread acceptance. They include Apple Pay, Google Pay, Samsung Pay, PayPal, and Venmo. 1. Apple Pay, Google Pay, and Samsung Pay Apple Pay, Google Pay, and Samsung Pay have emerged as frontrunners in the world of digital wallets. Their easy integration with respective devices offers a seamless user experience, making them highly popular among older adults. Users can link their bank accounts or credit/debit cards to these wallets, enabling contactless payments at a vast network of merchants. These wallets use NFC (Near Field Communication) technology for transactions, adding an extra layer of security. Furthermore, these platforms offer user-friendly interfaces, compatibility with a plethora of devices, and allow for quick transactions – all factors that greatly appeal to the older demographic. 2. PayPal and Venmo PayPal, a pioneer in digital payments, and Venmo, a subsidiary of PayPal geared towards mobile payments, are two other popular choices among older adults. PayPal’s robust reputation, built over years of reliable service, attracts seniors seeking a trusted platform. It allows online purchases, peer-to-peer transfers, and even international payments, offering versatility in one platform. Venmo, on the other hand, has made a name for its simplicity and social media-like interface. Its real-time payment system is intuitive and allows users to share transaction details with friends, introducing a social aspect to digital finance. While it caters more to younger users, the uncomplicated design and functionality of Venmo are gaining traction among tech-savvy seniors. Mobile Payment Solutions for Seniors Mobile payment solutions, part of the broader digital finance evolution, are increasingly becoming a preferred choice for seniors. These platforms provide an array of features designed to simplify transactions, ensuring that older adults can enjoy the perks of the digital economy while maintaining their financial independence. From being
Remote Work Tools in the Digital Age for Seniors
Our world is in the midst of a digital transformation, reshaping how we work, communicate, and live. The ‘future of work’ has arrived sooner than expected, spurred on by global disruptions like the COVID-19 pandemic. This change has given rise to remote work, underpinned by tools such as remote monitoring, video conferencing, and cloud-based software. While some view this shift as a challenge, others see it as an opportunity – especially for older adults. Traditionally, retirement signaled an end to learning and evolving with technology. But in this digital age, older adults can break these age-old stereotypes, harnessing the power of remote work tools to continue making valuable contributions to the workforce. The adaptation to these new work environments and tools might seem daunting. However, equipped with the right mindset and resources, older adults can efficiently navigate this digital landscape. After all, age is just a number when it comes to learning and adapting to the future of work. Now, let’s dive into the world of remote monitoring, video conferencing, and cloud-based software, and how older adults can leverage these to stay relevant and productive. Remote Work Tools for Older Adults As the future of work unfolds, an array of digital tools have emerged to facilitate remote work. For older adults venturing into this new landscape, understanding and adapting to these tools can pave the way for a smoother transition. Among the vast array of remote work tools, two aspects stand out for their significance: remote monitoring and time tracking. These technologies offer immense benefits in managing workloads, ensuring productivity, and fostering communication within virtual teams. Remote Monitoring and Time Tracking Remote monitoring and time-tracking tools are essential components of the remote work landscape. These technologies allow teams to track progress, manage tasks, and ensure accountability, all while maintaining a balance between work and personal life. For older adults, embracing these tools can enhance their productivity and efficiency in the digital workspace. But first, let’s explore why time management is so critical in the realm of remote work. 1. Importance of Time Management in Remote Work In a remote work setting, effective time management is key to productivity and work-life balance. As virtual work blurs the boundaries between professional and personal life, managing time can become challenging. However, it also presents an opportunity to develop routines and strategies that enhance productivity and personal wellbeing. For older adults, these challenges might seem daunting, but mastering time management can provide structure and efficiency to their workday. It can help in prioritizing tasks, preventing burnout, and creating a sense of accomplishment. Remote monitoring and time tracking tools serve as digital aids, guiding older adults in managing their time effectively and maintaining a balanced lifestyle. 2. Real-life Examples and Case Studies Take the case of Sarah, a 65-year-old consultant who decided to continue her career in a remote setup. She was initially hesitant about managing her time effectively in this new working environment. However, with tools like Toggl for time tracking and Time Doctor for remote monitoring, she managed to create a routine and stick to it. These tools provided her with insightful reports on her work patterns, helping her identify peak productivity times and areas of improvement. Similarly, in a case study by Harvard Business Review, a company implemented remote monitoring and time tracking tools for its remote employees, including those above the age of 60. The result was a significant increase in productivity and job satisfaction levels. The older adults, in particular, reported an improved sense of control and flexibility over their work. These examples illustrate how remote monitoring and time tracking tools can foster productivity and satisfaction among older adults in a remote work setup. By leveraging these tools, they can effectively navigate the digital landscape, redefine their work-life balance, and make meaningful contributions to the future of work. Video Conferencing Platforms Another pillar of remote work is video conferencing. This technology has taken center stage in the virtual workspace, enabling face-to-face communication without geographical constraints. Platforms like Zoom, Microsoft Teams, and Google Meet have become household names, vital for meetings, presentations, or casual catch-ups. For older adults, these platforms can bridge the gap between traditional and remote work settings, allowing them to maintain social interactions and collaborations, even from the comfort of their homes. 1. Features and Benefits for Older Adults Video conferencing platforms are laden with features that cater to the needs of users of all ages. For older adults, these platforms offer several key benefits. Firstly, they provide visual and auditory engagement, crucial for effective communication. Secondly, they include features like screen sharing, which enables seamless collaboration and makes discussions more tangible and understandable. Additionally, these platforms cater to the needs of individuals with accessibility issues. Features like automatic captioning can assist those with hearing difficulties, and adjustable text sizes can aid those with vision issues. These inclusive elements empower older adults to participate actively and contribute meaningfully in the remote workspace. 2. Real-life Examples and Case Studies Consider the example of Robert, a 70-year-old project manager. Despite retiring from his regular job, he was keen on sharing his wealth of knowledge with younger generations. Using Zoom, he started conducting online workshops and mentorship programs. The features of the platform, such as breakout rooms for group discussions and screen sharing for presentations, made his sessions interactive and engaging. In a broader context, a study published in the Journal of Gerontological Social Work revealed the positive impact of video conferencing on older adults during the pandemic. It showed how video calls helped seniors, many of whom were working remotely for the first time, to combat feelings of isolation and maintain their productivity levels. These instances highlight how video conferencing platforms can offer older adults the means to stay connected, share their expertise, and continue their professional journey. By embracing these technologies, they can redefine their role in the digital workforce and contribute to the ever-evolving future of work. Cloud-Based Software and Collaboration In the realm of remote work,
Senior Digital Literacy: Internet, Social Media & Learning
As dawn breaks on the digital age, an unexpected demographic is steadily venturing into the realm of bytes and pixels: older adults. At first glance, the notion might seem a tad offbeat. After all, aren’t the internet and social media primarily domains of the young? Not quite. As we will see, the power of connectivity goes beyond age and geography, it’s a universal force that binds us all. In this article, we’ll explore the sphere of internet usage, social media, remote learning, and digital literacy for senior. We’ll delve into the many benefits they can glean from embracing the digital revolution. The primary focus will be on how these avenues foster connections, boost knowledge, and add a dash of excitement to everyday life, proving that the digital world isn’t just for Gen Z or Millennials but also holds treasures for the silver-haired demographic. Internet Usage and Digital Literacy for The Senior Imagine your grandparents tweeting about their morning walk, participating in a virtual book club, or signing up for a remote painting class. Yes, you heard it right. Today’s seniors are doing just that and more, courtesy of growing digital literacy and increased internet usage. A brave new world is opening up for them as they venture into the online sphere. Here, we will delve into the importance of this digital inclusion and practical strategies to promote digital literacy among older adults. The Digital Divide and the Importance of Digital Inclusion In our rapidly digitizing world, a gap often goes unnoticed – the digital divide between young and old. For various reasons, including lack of access, skills, or simple fear of technology, many older adults find themselves on the wrong side of this divide. The issue is grave because the divide doesn’t just prevent them from tweeting or video chatting; it cuts them off from many services and opportunities that younger people take for granted. This is where digital inclusion and senior digital literacy come into play. Digital inclusion, defined as equal access and ability to use digital tools and resources, has become more crucial than ever. Especially for seniors. Consider the current landscape, where services from grocery shopping to banking have migrated online. A digitally isolated older adult isn’t just missing out on convenience; they’re potentially disadvantaged for essential services. Further, the digital world is a lifeline, a link to families and friends, a source of news and knowledge, and much more. It brings the world to the seniors’ fingertips, obliterating boundaries of space and time. Promoting digital inclusion is an essential step in bridging the generational digital divide. It fosters a sense of community and belonging in seniors, gives them a voice, and enriches their lives in countless ways. In the next section, we will explore strategies to accomplish this very task. Strategies for Enhancing Digital Literacy in Senior Enhancing digital literacy amongst the senior isn’t just about getting them to use the internet or a smartphone. It’s about empowering them with knowledge and skills that can enrich their lives. It starts with acknowledging and addressing the barriers – be it lack of access, fear of technology, or doubts about its relevance. Once these issues are tackled, the next step is making technology accessible and user-friendly for older adults. One effective strategy is through structured training programs that explain the basics of internet usage, the operation of a smartphone or computer, and how to navigate the world of apps and social media. Many libraries and community centers offer these classes designed explicitly for seniors. However, it’s essential to ensure that these lessons aren’t a one-size-fits-all approach. They should be tailored to the specific needs, learning pace, and comfort level of each individual. Equally important is creating a supportive environment where seniors aren’t hesitant to ask questions or express concerns. Peer tutoring, where seniors help other seniors, can be a powerful tool in this regard. By implementing these strategies, we can make the digital world more inclusive for older adults. In turn, they can fully experience the power of connectivity, reaping the rewards of the digital age just as much as any tech-savvy teenager. Social Media and Online Communication We often picture seniors as detached from the social media landscape. The reality, however, is surprisingly different. More older adults are immersing themselves in the dynamic world of online communication. They are discovering how social media platforms can be instrumental in keeping them connected, informed, and entertained. This segment will highlight the numerous benefits social media offers to older adults while also addressing the necessary precautions they need to undertake for a safe online journey. Benefits of Social Media for Older Adults Social media is a vibrant, bustling arena with manifold advantages for older adults. Firstly, it fosters a sense of community. Platforms like Facebook or Instagram allow seniors to connect with family and friends irrespective of distance. They can see photos of their grandkids’ latest achievements, connect with long-lost friends, or keep up-to-date with loved ones’ lives. Secondly, social media can be a treasure trove of information. Be it health-related tips, current affairs, or hobby-related content; everything is a few clicks away. It also provides opportunities for seniors to explore new interests and engage in a variety of virtual activities, from online book clubs to virtual tours of museums. Thirdly, social media can also serve as a platform for self-expression. Older adults can share their experiences, wisdom, and insights with a global audience, giving them a sense of being heard and valued. In essence, social media offers older adults a virtual passport to an expansive and enriching world, breaking the barriers of physical limitations and geographical distances. Staying Safe and Avoiding Risks on Social Media While social media offers numerous benefits, it also presents certain risks, especially for the older demographic, who might be less aware of digital threats. One such peril is the risk of fraud or identity theft. It’s crucial for seniors to understand the importance of privacy settings and sharing information judiciously. Another risk is
Older Adults Navigating Cyberbullying in the Digital Age
Living in the age of technology brings countless advantages, including easier access to information, improved communication, and increased convenience. However, these benefits come with potential pitfalls, especially for older adults. As technology advances, so too do the risks associated with its misuse, such as cyberbullying and privacy breaches. This article will explore the importance of internet safety and technology accessibility for older adults and discuss the growing concerns about cyberbullying and online privacy. By providing strategies for recognizing and countering these risks, we aim to foster a safer, more inclusive digital environment for everyone. Understanding Internet Safety for Older Adults Internet safety is a critical issue for all users, but it becomes especially pertinent for older adults, who may be less familiar with the digital landscape. While the internet offers a wealth of opportunities, it’s crucial to navigate this domain cautiously. Understanding potential threats, from scams to cyberbullying, is the first step toward ensuring a secure online presence. Equipped with this knowledge, older adults can confidently explore the digital world. Recognizing Common Online Threats Awareness is the first line of defense against online threats. To stay safe on the internet, one must be able to recognize potential dangers. These can come in various forms, often designed to deceive and exploit unsuspecting users. Here, we will delve into some common threats that older adults might encounter online, including phishing scams, identity theft, and fraudulent websites. 1. Phishing Scams Phishing scams often involve emails or messages designed to trick recipients into providing personal information. The scammer may pretend to represent a bank, government agency, or another reputable organization. Older adults should remain wary of unexpected communications asking for sensitive data, especially if the message conveys a sense of urgency. 2. Identity Theft Identity theft refers to the unauthorized use of another person’s personal information, usually for financial gain. Older adults might unknowingly become targets, with thieves aiming to access bank accounts, credit cards, or even medical information. It’s important to share personal information only with trusted sources and to regularly monitor financial and medical records for any suspicious activity. 3. Fraudulent Websites Fraudulent websites often mimic legitimate ones, with the aim of tricking users into submitting personal or financial information. To guard against this, older adults should check the website’s URL for any oddities. They should also look for a padlock symbol in the address bar, indicating that the site uses a secure connection. Safe online navigation requires attention to detail and an inherent level of skepticism. Internet Safety Tips for Seniors Adopting basic internet safety measures can greatly reduce the risk of falling prey to online threats. It’s never too late to learn, and older adults can significantly benefit from applying these strategies. In this section, we delve into practical steps that seniors can take to safeguard their online presence, such as creating strong passwords, keeping software and devices updated, and avoiding the use of public Wi-Fi. 1. Creating Strong Passwords A strong password is the first line of defense against unauthorized access to personal information. It should be unique, long, and complex. Seniors can utilize a mix of uppercase and lowercase letters, numbers, and symbols. Additionally, using a different password for each online account further bolsters security. Remembering multiple complex passwords might seem daunting, but password managers can help. These tools securely store and autofill passwords, making it easier to maintain a variety of strong, unique passwords. Remember, regularly changing passwords and never sharing them with others is a prudent practice. 2. Updating Software and Devices Software and device updates often include important security patches that protect against known vulnerabilities. Ignoring updates can leave a device exposed to potential threats. Seniors should regularly update their devices and any software or apps they use, including antivirus programs. Automatic update settings can ensure they don’t miss any crucial security enhancements. Furthermore, it’s wise only to download apps and software from reputable sources. Unofficial platforms may distribute software with hidden malware, posing a significant risk to user security. 3. Avoiding Public Wi-Fi While public Wi-Fi networks offer convenience, they can also expose users to risks. These networks are typically unsecured, allowing potential hackers easy access to any data transmitted over them. This can lead to data breaches and potential identity theft. Seniors should avoid using public Wi-Fi for activities that involve sharing sensitive information, like online banking or making purchases. If it’s absolutely necessary to use a public network, employing a virtual private network (VPN) can provide an added layer of security, encrypting data and making it much harder for any potential intruders to access. Ensuring Technology Accessibility for Older Adults Equally important to safety is the accessibility of technology. For older adults, engaging with digital tools should be intuitive, not intimidating. It’s crucial to choose user-friendly devices and platforms that cater to their needs and capabilities. In the following sections, we’ll explore how devices with simple interfaces, voice-controlled technology, and accessible apps and websites can make technology more approachable and enjoyable for seniors. Choosing User-friendly Devices and Platforms A device or platform’s user-friendliness significantly influences an older adult’s technology experience. The more intuitive the interface, the less daunting the technology. When choosing digital tools, it’s essential to consider their ease of use. Let’s take a look at devices with simple interfaces, voice-controlled technology, and accessible apps and websites that seniors may find beneficial. 1. Devices with Simple Interfaces For older adults, devices with straightforward interfaces can make navigation less overwhelming. Touchscreen tablets and smartphones with larger icons, adjustable text sizes, and simple menus can be more manageable than conventional computers. Brands such as Doro and GrandPad specialize in devices specifically designed for seniors. These often include features like one-touch emergency call buttons and pre-loaded apps, removing the need to navigate app stores. 2. Voice-Controlled Technology Voice-controlled technology can be particularly beneficial for seniors, particularly for those with mobility or visual impairments. Devices like Amazon Echo or Google Home allow users to carry out tasks hands-free, using voice commands. From setting reminders
Alfonso Fasano – Parkinson’s Disease, Is It a Paradigm of Aging?
Parkinson’s disease (PD) is a neurodegenerative disorder that is rapidly overtaking Alzheimer’s disease as the most common. It’s a progressive disorder of the nervous system that affects movement and can lead to tremors, slowness of movement, stiffness in the limbs and trunk, balance problems, and difficulty walking. There is no cure for this disease but there are many ways to manage it. PD has many problems for our society, from caregiver stress to hospitalization costs, but our understanding of genetic and environmental causes is slowly upgrading them to the level of diseases – ‘a much-needed step towards precision medicine.’ Precision medicine offers the hope of tailored treatments for each individual, rather than a one-size-fits-all approach. We hope that by increasing our understanding of PD we can create better treatments and hopefully one day a cure. Join me in conversation with Dr. Alfonso Fasano, Professor of Medicine, Neurology University of Toronto. ——————– Bio: Dr. Alfonso Fasano is a renowned and award-winning neurologist, scientist, and researcher. He has published over 180 papers in peer-reviewed international journals, including the prestigious New England Journal of Medicine. He joined Toronto Western Hospital’s Movement Disorder Centre where he co-directs the surgical program for movement disorders. Dr. Fasano’s main interest is patho_physiology, studying how problems with brain function can lead to changes in behavior or other symptoms – which he pursues through his research on Parkinson’s disease (PD). He is currently leading several clinical trials to better understand PD and improve treatments. Learn more about Dr. Fasano: Deep Brain Stimulation (DBS) Clinic: https://www.uhn.ca/Krembil/Clinics/Deep_Brain_Stimulation_Clinic LinkedIn: https://www.linkedin.com/in/alfonso-fasano-5437b42b/
Joel Fuhrman – Nutritional Tips for Brain Health, Longevity, and Healthy Aging
You know that you should be eating better, but it’s hard to know where to start. Nutrition is one of the most important factors in maintaining a healthy lifestyle, but it can also be one of the most confusing. The baby boomer generation is entering into a critical phase of life, where maintaining good health and cognitive function is essential for enjoying a long, active lifestyle. One of the most effective ways to slow down the aging process is to eat a healthy, balanced diet. A diet full of fresh fruits and vegetables, lean proteins, and unprocessed whole grains can provide our bodies with all the nutrients we need to function optimally. And by adhering to this type of eating plan, we can reduce our risk of developing diabetes, heart disease, and other conditions that are commonly associated with aging. One option for those looking to transition to a healthier way of eating is the Eat To Live Retreat. As the name suggests, this retreat is all about helping participants achieve their health goals by providing them with the education, guidance, and support they need. Led by renowned nutrition expert Dr. Joel Fuhrman, M.D., this intensive residential program teaches people how to eat for life – not just for quick fixes or temporary results. Whether you’re dealing with chronic disease or simply want to improve your overall quality of life through better nutrition, this retreat could be exactly what you need to achieve optimal wellness. So if you are a baby boomer ready to embrace new approaches toward health and longevity, consider signing up for a retreat. By utilizing this diet, baby boomers can protect their brains from neurodegenerative diseases like Alzheimer’s and support healthy aging at the cellular level. Overall, the nutritarian diet is an ideal choice for supporting brain health, longevity, and healthy aging during this crucial phase of life. ———- Bio: Dr. Joel Fuhrman, M.D. is a graduate of the Univ. Penn Medicine medical program. He currently serves as a Professor of Health Sciences at Northern Arizona University and is also President of the Nutritional Research Foundation. He has published in medical journals and contributes to ongoing nutritional studies. With hundreds of thousands of people worldwide overcoming obesity, food addiction, diabetes, and heart disease through virtual speaking engagements and Eat to Live Retreats, Dr. Fuhrman has become one of the most influential voices in health and nutrition today. Visit Dr. Fuhrman on LinkedIn: https://www.linkedin.com/in/joel-fuhrman-m-d-61887112/ Twitter: https://twitter.com/DrFuhrman His Website: https://www.drfuhrman.com/
Julie Viola – The Great Resignation, Unpaid Childcare, and Flexible Work Schedules
The Great Resignation has been a hot topic lately, with many people debating its pros and cons. While some see it as a way to improve their work-life balance, others worry about the impact it could have on their career. But what is the Great Resignation, and why is it so controversial? The Great Resignation is when someone voluntarily leaves their job, usually without another job lined up. They do this to focus on other areas of their life, such as their family or personal health. While this may seem like a good idea, in theory, there are some potential downsides. For example, leaving your job without another one lined up can be a risky move financially. And if you’re in a highly competitive field, taking time off could put you at a disadvantage when you try to reenter the workforce. The term “sandwich generation” is used to describe the group of people who are sandwiched between the demands of taking care of their aging parents while also caring for their own children. This can be a difficult juggling act, and employers need to be understanding and accommodating of this demographic. Employees in the sandwich generation may need more flexible working schedules in order to be able to meet the demands of caring for both parents and children. They may also need more time off or different types of benefits, such as elder care benefits. By understanding the needs of employees in the sandwich generation, employers can create a more supportive and productive work environment. My guest is Julie Viola, MHA. She is known as a catalyst of healthcare strategies and go-to-market execution in the health tech field. Her ability to connect ideas and people results in strategies that drive brand preference, successful solution launches, and campaigns of impact. She joins me today to discuss the sandwich generation and what companies need to know about this demographic as it relates to working schedules and benefits. Find Julie on: LinkedIn: https://www.linkedin.com/in/juliemviola/ Twitter: https://twitter.com/HealthCareEtc Cody Health Ventures: https://www.codyhealthventures.com/
Tracey Gendron – Why America Thinks Your Age Is a Big Deal
In America, age is a big deal. We are a youth-obsessed culture that is always looking for the next best thing. This can be seen in the way we talk about aging. We often use words like “elderly” or “senior citizen” to describe older adults, as if they are a different species. This othering creates a sense of distance between us and them, which can lead to negative attitudes and stereotypes. Ageism is a form of discrimination that is based on age. It can affect anyone, regardless of their actual age. One of the most common examples is the way we treat older adults. We often assume that they are not as capable as younger people, and this can lead to them being overlooked or ignored. Ageism can also affect caregiving, as older adults may be less likely to receive care if they are perceived as being a burden. Generational labels are another example of ageism. They are often used to divide people into groups based on their age, which can create feelings of competition or hostility between different generations. The term “successful aging” is also problematic, as it suggests that there is a right and wrong way to age. Elderhood is a better way to talk about older age than retirement, as it acknowledges the many contributions that older adults make to society. It also recognizes that aging is a natural process that should be celebrated, not feared. Today my guest is Dr. Tracey Gendron. Dr. Tracey Gendron is a highly respected gerontologist and author who is dedicated to understanding and raising awareness of ageism. She has written the book “Ageism Unmasked: Exploring Age Bias and How to End it.” Her research focuses on the language and expression of ageism, as well as on elderhood as a stage of development. Dr. Gendron’s personal and professional goal is to understand and disrupt the deeply embedded, normalized, and invisible ageism that exists within us all. Learn more about Tracey: LinkedIn: https://www.linkedin.com/in/tracey-gendron/ Website: https://www.traceygendron.com/ Purchase her book “Ageism Unmasked”: https://www.penguinrandomhouse.com/books/700435/ageism-unmasked-by-tracey-gendron/
Hanh Brown – How Baby Boomer Entrepreneurs Can Create a Digital Brand to Attract Their Ideal Customer
Baby Boomers have always been a generation of innovators and entrepreneurs. In fact, according to the Small Business Association, there are over 33.2 million small businesses in the United States. And if you’re a Baby Boomer, there’s a good chance you’re the owner of one of them. But as anyone who has ever run a small business knows, it’s not always easy to find and keep customers. In fact, according to a recent study, 71% of small businesses say that generating new leads is their top challenge. So how can you make sure your business is able to find and keep its ideal customers? The answer may lie in understanding how the world has changed since you started your business. After all, the way people research and buy products and services has changed dramatically in recent years, thanks to the internet and social media. And while this can be a challenge for small businesses, it’s also an opportunity. Today’s consumers are used to being able to find information about pretty much anything they want online. They’re also used to connecting with companies and brands on social media. And they’re used to being able to buy things with just a few clicks. If you can tap into these trends, you’ll be better positioned to succeed in the digital age. So how can you ensure your small business can find and keep its ideal customers? One way is by creating a digital brand. It’s how your business presents itself online and interacts with its customers. And in today’s digital world, it’s more important than ever to have a strong digital brand. In this webinar, we’ll cover topics like how to find your ideal customer online, what kind of content to create, and how to use social media to build relationships with your customers. If you can tap into these trends, you’ll be better positioned to succeed in the digital age. In This Value-Packed Exclusive Live Event, I Will Share: ✅ What Is A Digital Brand? ✅ What Is An Ideal Customer Profile (ICP), Or Buyers Avatar? ✅ Why Prospecting Is The Lifeblood Of Any Business And How To Prospect. ✅ What Is Funnel Marketing, And How Does It Work? ✅ How To Generate Leads Via Social Media (Inbound & Outbound). ✅ How Does Market Segmentation Work, and What Are Its Benefits? ✅ What Is SaaS Marketing, And How Does It Work? ✅ What Is Marketing Automation, And How Does It Work? Follow Hanh on these platforms: InOneApp – All-in-One Sales & Marketing Platform: https://inoneapp.co/ LinkedIn: https://www.linkedin.com/in/hanh-brown-boomerlivingtv/ Video Version of this Podcast Episode: https://bl.hanhdbrown.com/replay-hanh-brown-how-baby-boomers-can-create-a-digital-brand-to-capture-their-ideal-customer Youtube Channel – Aging Media Show: https://www.youtube.com/@agingmediashow5456 Podcast Site: https://podcast.boomerliving.tv/
Hanh Brown – 10 Things You Need to Know to Successfully Market to Seniors
As our population ages, it is important to consider the role of technology in the lives of older adults. We’ll explore a variety of topics related to technology and older adults, including how to better understand their needs, what factors influence their decision to adopt new technologies, and what challenges they face when doing so. We will also discuss ways to improve digital literacy among seniors and make technology more accessible and affordable for this population. Finally, we will explore how to ensure that seniors are safe when using technology and what policies can be put in place to encourage the adoption of new technologies by older adults. Here are the 10 topics: 1. How can we better understand the needs of older adults with technology? 2. What factors influence older adults’ decision to adopt technology? 3. What challenges do older adults face when adapting to new technologies? 4. How does literacy impact older adults’ ability to use technology effectively? 5. What strategies can be used to improve digital literacy among older adults? 6. How can we make technology more accessible for older adults? 7. How can we make technology more affordable for older adults? 8. How can we ensure that seniors are safe when using technology? 9. How can policymakers increase the adoption of technology by older adults? 10. How sales & marketing automation can benefit tech companies serving seniors, with affordability, accessibility, and safe for older adults. In these difficult economic times, it is more important than ever to be efficient with fewer resources. Many businesses are trying to improve and streamline their sales and marketing strategies so they can reach more senior consumers and have a bigger impact. They want to know how to automate their processes so they can accomplish more with fewer resources. Please reach out if you are having difficulty with this. I’d be happy to look into how I can help you optimize and streamline your sales and marketing processes. Automation allows you to do more with less time and staff, allowing you to focus on other aspects of your business. Let’s look at how we can help you achieve your sales objectives. Follow Hanh on these platforms: InOneApp – All-in-One Sales & Marketing Platform: https://inoneapp.co/ LinkedIn: https://www.linkedin.com/in/hanh-brown-boomerlivingtv/ Video Version of this Podcast Episode: https://bl.hanhdbrown.com/replay-hanh-brown-10-things-you-need-to-know-to-successfully-market-to-seniors-1588 Youtube Channel – Aging Media Show: https://www.youtube.com/@agingmediashow5456 Podcast Site: https://podcast.boomerliving.tv/